From a YouGov analysis of partisan trends

Independents, interestingly, look more like Republicans on the use of guns, but more like Democrats on power tools, marriage and religion.

Another interesting bit.

[Partisan] differences exist despite the similarity of the content and programming on [TV] shows.  You don’t have to be a rocket scientist (or a political scientist for that matter) to see the one obvious pattern here:  the geographic location of the show seems to correspond to the partisan sorting.  Democrats like the shows that take place in Miami and California; Republicans like the shows that take place in Virginia.  I wouldn’t stake my Ph.D. on it, but it isn’t a pattern I would have expected a priori.