The creator of said the British dating site is the world’s first to cater exclusively to people who “weren’t blessed with great looks.”

Howard James of London said the dating site for the “aesthetically challenged” excludes “anyone who is overtly pretty or attractive,” The Sun reported, The Sun reported Friday.

I wonder though, would they really kick off an attractive person who preferred to date ugly people? It seems like larger, mainstream dating sites should be able to incorporate niches like these within their networks but still allow for people who want to date more of a variety.