. . . to win an election but lose its own ideology.

Ezra Klein points to the contradiction between this video

and the alternative GOP budget. He mocks the lack of message discipline but my criticism is much deeper. What exactly is the long term plan here? Suppose you win the mid-terms based on an appeal to preserving Medicare. What then?

The GOP has made smaller government and lower taxes the cornerstone of its platform. Yet, we all know that government will grow and taxes will rise if Medicare continues in its current form.

Doesn’t this type of advertising undermine the basic goals of your own party? Doesn’t it push the GOP vision for America further away? Why do this?

Perhaps they have in mind a grand tilt, where the GOP moves away from being a party of small government and simply a party of conservative social values no matter what your fiscal beliefs are.