Dear Shareholder:
We at Apple would like to thank you for standing by us all through the years. To our original investors we owe particular gratitude. If it were not for you, we of course, would not be here today.
I am writing to you because some have expressed concern that despite having $70 Billion in cash on hand Apple has declined to pay a dividend. Allow us to explain our position on this matter.
Paying a dividend would conflict with our core mission here at Apple. That mission is hanging out in Northern California and being AWESOME. We design the most sought after products in the world. We are building the most advanced headquarters in the world. If we meet a man or woman at a bar in Sunnyvale and they ask “So you work for Apple, huh” we can be confident that the evening is going to go our way. This is a dream come true.
Paying a dividend and burning down our war chest would jeopardize all of that.
You see, one day a competitor will come along and cut our core product line out from underneath us. We will need all the cash we can muster to fend them off. When that cash is done, we will mortgage the company. The first several times we may be successful. However, as is always the case, eventually time will get the best of us and we will be unable to meet our creditors demands.
We will go bankrupt. Our creditors will seize the equity and the shareholders will be left with nothing and having made zero return on their investment.
To our original investors, who are truly dear to us, we can only hope that you have long since sold out to some greater fool. If not, please do so at your earliest convenience.
To our newer owners: We hope you have a wonderful day and a pleasant tomorrow.
Always Yours,
The Management and Staff at Apple, Inc

63 comments
Comments feed for this article
Friday ~ January 6th, 2012 at 2:41 pm
Jim M (@jimM047)
You forgot to include the word “beleaguered.”
Monday ~ January 9th, 2012 at 5:51 pm
LarryJ
what garbage! Everything crapple does involves theft of ideas, money from individuals (including employees) and theft of technology. The money they steal is used to file BS patents such as their upcoming patent on the “wheel”.
Treat this criminal enterprise like toxic waste
–This message was sent from my Android–
Friday ~ January 6th, 2012 at 3:14 pm
Wagster
I’ve heard this doom-saying at regular intervals since I bought Apple at $70. It’s still drastically undervalued… last time I checked the P/E ratio was lower than the S&P500 average. For a company with about a quarter of its market cap in cash, fantastic growth history and and fantastic growth prospects, that’s just insane.
Friday ~ January 6th, 2012 at 4:27 pm
Karl Smith
And how much of that money do you think Apple plans on transfering to you?
Friday ~ January 6th, 2012 at 5:30 pm
Wagster
Karl, I don’t understand your point. Are you saying that dividends are the only way to create shareholder value? If so, surely you must concede that this notion has not held true for a great many investors of a great many companies. If the value of the shares becomes overpriced, or if it looks like the value will go south, then I’ll sell, and I’ll get my value. If I miss that point, silly me. I went it to it with the expectation that they would never pay dividends, since tech companies and growth companies rarely do (although lately I’ve heard rumors that they will… which I’m skeptical about.)
Friday ~ January 6th, 2012 at 6:35 pm
nemi
What is the value of a financial paper that pays a nominal amount of 0 $ every year for approx. the next 30 years and then expires?
Apparently a lot.
Friday ~ January 6th, 2012 at 10:44 pm
S. Mulji
It’s amazing with so much education behind you that you don’t know what the fcuk you’re talking about.
Friday ~ January 6th, 2012 at 4:13 pm
Corey Mutter
I made good money on Apple stock years ago. By buying at $9.
And selling out at $14.
/sigh
Friday ~ January 6th, 2012 at 4:21 pm
Dan Karreman
Methinks that Apple believe that their key stakeholder is the customer, not the shareholder.
Saturday ~ January 7th, 2012 at 5:19 am
Nicholas Walmsley
Very pertinent. Have you seen this?
http://www.forbes.com/sites/stevedenning/2011/11/28/maximizing-shareholder-value-the-dumbest-idea-in-the-world/
Friday ~ January 6th, 2012 at 6:02 pm
Alex Godofsky
Why would you want to pay out dividends now when you can wait and hope a future Republican administration cuts taxes on investment income?
Friday ~ January 6th, 2012 at 6:34 pm
Gary Hewitt
In the long run we are all dead. Every company faces eventual destruction like this, the question is how long it takes and whether investors actually realize any of the residual cash flows along the way.
What is the equity value of a company? It’s what someone would pay to acquire the projected cash flows of the firm, net of its liabilities. It would cost a lot to buy Apple’s projected cash flows.
If dividends are paid, then the investor directly receives some of this cash flow NOW. If dividends are not paid, these get plowed back into equity, in which case the firm needs to grow rapidly in order to maintain return on equity and hence the valuation. When the (initially) heavily discounted future becomes “now,” the forecast turns down, and the price someone would pay for those future cash flows collapses. In the absence of dividends, equity holders have gotten nothing – even for the cash flows that were actually received in the interim!!! And as the inevitable approaches, the firm’s managers certainly have no incentive to distribute any of this to shareholders.
Friday ~ January 6th, 2012 at 7:01 pm
Curt Doolittle
Karl has an antiquated concept of stock holding. He thinks the point of shares is return get dividends produced by profits from operations, not to create speculative gains.
He actually thinks shareholders are owners.
And that returns from shares should be like bonds, or loans!
The only way this is going to change is if we stop double taxation on dividends, and keep it on appreciation. Oh, and if we move from having the highest corporate taxes to somewhere in the middle.
Saturday ~ January 7th, 2012 at 4:15 pm
tapirking
Curt: I am not very knowledgable in this area, but I keep reading that many U.S. firms pay no corporate taxes. Is that true? Thanks, John Briggs
Monday ~ January 9th, 2012 at 10:41 am
Exasperated
No. It is emphatically not true. There is no way to operate a substantial business in the United States and not pay a significant amount of tax. This is true whether you are a US corp, a Bahamanian shell corp, or an honest to God foreign corp.
What you may mean is that many US corporations (including Bahamanian shell corps) in many years pay little or no no Federal income tax. This is true depending on your definition of “many” in both instances. However, it isn’t nefarious at all: it simply means that our Fearless Leaders have set up a tax code so ridiculous that the company’s accountants, in accord with their duty to their client, have found a way to defer or offset profits (You did mean profitable companies right? Since unprofitable companies don’t pay income tax in the first place.) such that their current income tax liability is zero.
Do YOU pay extra income tax for the Good of the Country? If you do, you may have some moral grounds to complain. If not, well, sauce for the goose is sauce for the gander.
Friday ~ January 6th, 2012 at 11:06 pm
Joe
Want to take your profits? Sell your shares dummy.
Friday ~ January 6th, 2012 at 11:11 pm
Youssef (@ys)
I love how your banner uses a crop of this image:
http://ns223506.ovh.net/rozne/96cc5f416405a9f5efe0f2306edf1945/wallpaper-373264.jpg
Saturday ~ January 7th, 2012 at 5:27 am
maddoguk69
Outstanding. Your discovery is the best thing about this article. However the server your link points to seems overloaded, so I found it on Picasa, which should be a little more robust
http://picasaweb.google.com/lh/photo/Pv_93N0T3a8_bWMjFKwjew
Friday ~ January 6th, 2012 at 11:11 pm
gobsmacked
A college professor wrote this?
“And how much of that money do you think Apple plans on transfering to you?”
Lemme see. I have a basis of $13 in shares that are now trading at $422. If I sell those, I suspect the return on my investment will trump any dividend income I would have seen over a great number of years.
I’m quite satisfied with the management at Apple plowing any profits they may make into R&D and product development, rather than dividends. After all, Apple’s design group has to support Apple as well as Samsung, ROKU, Acer, HP, etc. [http://inspiredbyapple.tumblr.com/]
Friday ~ January 6th, 2012 at 11:33 pm
Jeff Berard (@jaberard)
I wish I were as stoned as you apparently are.
Friday ~ January 6th, 2012 at 11:51 pm
Boudica
Karl – seems clear you are not an Apple shareholder. Those of us who are are more than satisfied with the way the company is being run. Once the stock looks to be fairly valued compared to typical tech stocks, I’ll probably sell a portion (originally purchased at $12) and continue to ride the rest. I’m also long Berkshire Hathaway and they don’t pay a dividend either.
Saturday ~ January 7th, 2012 at 12:08 am
Sam
The Onion has an investment column?!?!?
Saturday ~ January 7th, 2012 at 12:38 am
SZ
Karl Smith, can we all get some of that exquisite weed that you seem to be smoking?
Saturday ~ January 7th, 2012 at 12:58 am
Craig
Some of the stupidest people I know are college graduates.
Saturday ~ January 7th, 2012 at 1:03 am
Karl
Idiot.
Saturday ~ January 7th, 2012 at 1:05 am
Steven Van der Werf
the internet is full of people commenting on Apple while massively failing to understand anything Apple ever does.
you are one of those people.
have a nice day
Saturday ~ January 7th, 2012 at 1:17 am
Recall
Google doesn’t pay dividends.
Microsoft didn’t pay dividends for 17 years.
It’s typical behavior for growing tech companies. Don’t know why you’re choosing to flip out over Apple.
Saturday ~ January 7th, 2012 at 2:57 am
Dave Smyth
Karl, go check what happened to MSFT once they paid out their dividends. Go check by how much did the stock move and what it meant for the company long-term.
Saturday ~ January 7th, 2012 at 3:24 am
fuck mother
what’s it like being retarded, Karl?
Saturday ~ January 7th, 2012 at 3:57 am
ZinkDifferent
Karl’s an economics professor, isn’t he?
’nuff said.
Here’s the magic formula about the stock market:
- buy low, sell high. Want to profit from AAPL? Sell your shares.
- want dividends? Buy MSFT.
Doesn’t see that hard, does it?
Monday ~ January 9th, 2012 at 10:46 am
Exasperated
Please to explain, if this is the new standard model for speculating in the stock market, why such speculation should not be regulated by gaming control boards.
This question, while quite snarky, is entirely appropriate. Gambling statutes always contain provisions making clear that equity transactions in legitimate companies are not gambling. If there is no connection in any realistic sense between the return on the investment and the company’s profits, you are not making an equity transaction. You are making a wager that the value of the stock will go up. Since the value of the stock is unrelated to the company’s return on investment, there’s no connection. You now have all three elements of gambling and no honest defense. NYSE, prepare to outsource all of your functions to the NGCB.
Saturday ~ January 7th, 2012 at 4:35 am
David Porter
Not to beat a horse that so many have valiantly flogged in the comments above, but Karl, investors like myself have already made quite a bit of profit from Apple, simply by investing years ago and selling when the stock traded at a price that induced us to trade. I bought about 40 or so shares at ~70 dollars, and sold my first 40 when it hit 200. I sold the remainder for less (it dipped back to about 178 a while back) because I needed some immediate cash.
I never once felt cheated.
I’ve since re-bought a few shares (only a handful; a bit less than 20) at ~330 a share, and am holding until 550 or a split. I’m confident in my investment and couldn’t care less that I’ve not received dividends on that investment. It has already paid for itself.
You’re delusional if you believe Apple will “fail” in any kind of short-term timeframe. They’ve got solid management, excellent resources (both monetarily and intellectually) and are capitalizing in ways that other companies could and SHOULD take lessons from.
The ONLY other company I’ve been as proud of in my investment has been Chipotle Grill, which I bought in at ~112 and am now riding high. I’ll be selling those shares very shortly and investing the proceeds into long-term mutual funds.
Couldn’t be happier.
Saturday ~ January 7th, 2012 at 7:07 am
A Muscaria
Spot on boy-o!
Spot on chap!
Saturday ~ January 7th, 2012 at 7:20 am
aepxc
If you do not like that Apple does not much care, one way or the other, how well its shareholders do (though, as a direct result of this, the shareholders tend to do very well), feel free to invest in something else.
If you just want something to continuously express unconditional “particular gratitude” to you, buy a puppy.
Saturday ~ January 7th, 2012 at 8:15 am
stefaanh
When I invest in a company, it is always because I believe in its values in respect to society, not in their value expressed in cold cash. If I lose money, then I mourn, not because of my loss, but because of its loss.
If I win money, I take some away and invest it in another company that I respect. Companies should serve the needs of the society. These days it seems the other way round, and that is our doomsday trigger.
Saturday ~ January 7th, 2012 at 9:53 am
Millennium
So after some 15 years of take-the-money-and-run management at Apple that the company somehow managed to survive, and a decade-long recovery process that only began when they got people in who didn’t take the money and run, you start feeling betrayed because… you can’t take the money and run.
Have you learned nothing?!
Saturday ~ January 7th, 2012 at 10:32 am
Josh
I may consider taking advice from you once your learn the name of the company you are trying to criticize. It is Apple Inc and not Apple, Inc. Apple even pointed this out when another company misspelled their name in a court document.
Saturday ~ January 7th, 2012 at 11:08 am
Brett O'Donnell
Oddly enough, when I read the fake “plan” that the author seems to be ridiculing I thought it was the exact type of thing Steve would have wanted Apple to do… sorry if long term life of the company and technological leadership isn’t worth more than dividends.
Am I missing something here?
Saturday ~ January 7th, 2012 at 11:41 am
Walt French
Umm, Karl, most Investors have a superior investment in mind when they think of their exit strategy.
So tell us, if you want Apple to let YOU re-invest, rather than having them do it, what investment looks better to you? I mean, in terms of a higher potential at comparable or lower risk than whatever Apple plans to do with the cash (which you have to admit, you can’t know) ?
Saturday ~ January 7th, 2012 at 11:45 am
Logan Cautrell
You are not a smart person. I hope you do not reproduce.
Saturday ~ January 7th, 2012 at 11:46 am
Ryan
Karl’s clearly right. Since your selling price is somebody else’s buying price, the only way Apple can return value to shareholders in aggregate is by paying out dividends (or buybacks). Unless you expect Apple to exist forever, that is–which I don’t.
There are lots of people who have made money from Apple stock. At some point in the future, lots of people will lose money from Apple stock. Unless Apple pays out dividends, of course.
Saturday ~ January 7th, 2012 at 1:38 pm
sezme
Investment is hard!
-Barbie, Karl, and Ryan
Monday ~ January 9th, 2012 at 12:39 pm
RIRedinPA
You do understand that’s the stock market = Vegas, right?
Saturday ~ January 7th, 2012 at 12:12 pm
gargravarr
Look – a paid troll! Mr. Smith, you surely don’t think this works as satire, do you?
Saturday ~ January 7th, 2012 at 12:45 pm
alea (@Alea_)
Would be worth mentioning that 67% of Apple cash is held in foreign subsidiaries ($54.3 bln out of $81.5 bln in cash and equivalents, see last annual report) and subject to tax on repatriation, plus entirely rational for a corporation not to pay dividend if “for every dollar of retained earnings, the company creates at least one dollar’s worth of extra market value.” (Buffett way rule).
Saturday ~ January 7th, 2012 at 12:56 pm
alea (@Alea_)
Would be worth mentioning that 67% of Apple cash is held in foreign subsidiaries ($54.3 bln out of $81.5 bln in cash and equivalents, see last annual report) and subject to tax on repatriation, plus entirely rational for a corporation not to pay dividend if “for every dollar of retained earnings, the company creates at least one dollar’s worth of extra market value.” (Buffett way rule).
I should add that of the $81.5 bln in cash, cash equivalents and marketable securities, $55.5 bln is in long-term marketable securities, $16 bln in short-term marketable securities and $9.8 bln in cash.
Monday ~ January 9th, 2012 at 3:49 am
grover
Speaking of Buffett, how much is the dividend on his massively successful investment holding company, Berkshire Hathaway?
That’s right… zero.
Saturday ~ January 7th, 2012 at 1:15 pm
Zantage
This post reeks of confirmation bias (or an attempt at controversy for controversy’s sake) rather than a rigorous examination of the issue.
From a corporate perspective, dividends have costs and benefits, obviously. Clearly, Apple has made a calculation. If a shareholder disagrees, it isn’t particularly difficult for them to sell their stock, nor could they argue they were misled (nor that buying stock in Apple hasn’t been a good decision for most investors over quite some years now.)
I thought that perhaps this was an anomalous post, but a quick review of this site shows a persistent lack of intellectual rigor. Life’s too short for bozos: no bookmark for me.
Saturday ~ January 7th, 2012 at 2:28 pm
Smarty
You are smoking really good stuff, Karl.
Would you please share the cellphone of your pusher?
More useful than the crap you wrote here, for sure.
Saturday ~ January 7th, 2012 at 2:33 pm
Jasmine
“And how much of that money do you think Apple plans on transferring to you?”
Ummm. None?!? I make my money by holding (and eventually selling) AAPL shares! I still have shares I bought at $5 (double split adjusted) in 1996–at an increase in value of 84 times. I just bought some shares a couple months ago that have increased in value over 10% since that time. Y’know, that’s how stocks work?!?! I bought half a house outright by selling some of those shares over the past years.
Microsoft offers a dividend because their shares have gone literally nowhere in the past decade, so they have to return some value to their shareholders. I’m glad I bought Apple instead (I’ve made a ton more), and even with dividends, Microsoft would have just made me a fraction of what I’ve gotten (and continue to get) from Apple.
Saturday ~ January 7th, 2012 at 2:41 pm
Ron Lussier
Yes, clearly, Apple’s bankruptcy is inevitable. *sigh*
Monday ~ January 9th, 2012 at 10:48 am
Exasperated
Actually, it is.
But time frames are everything.
Saturday ~ January 7th, 2012 at 3:04 pm
MGRemmele
~62.5% Apple’s cash is held overseas, repatriating that cash at this point, regardless of the reason, would not be a shareholder friendly move by management. Much better for Apple to sit on the pile of cash and wait for the inevitable repatriation holiday than to pay an inflated value for an acquisition (i.e. Microsoft’s acquisition of Skype), or subject those funds to one of the highest corporate tax rates in the western world.
That said, as a shareholder I wouldn’t mind getting my hands on some of the US cash, but I’d rather see a stock repurchase program than a dividend at the current valuation. Given management’s track record and continued ability to grow return on assets despite the growing pile of cash, I’m willing to give them some time.
Saturday ~ January 7th, 2012 at 3:06 pm
Jasmine
Eventually, if AAPL shares stop returning value to shareholders through share price increases, then it would make sense to offer dividends. But so far, that has not been the case for Apple.
The iPhone and iPads continue to increase dramatically in sales numbers. The iPad 3 is due to hit the streets in March 2012, and at some point this year the dramatically redesigned iPhone 5 will hit the streets (the last project Steve Jobs had a major hand in developing). Macs continue to increase sales numbers and their market share gains are increasing year to year. Apple will likely introduce a television this year–an entirely new market for Apple, (sarcasm) and it’s not like Apple has a history of redefining markets or being successful in them (/sarcasm). Apple’s P/E is extremely low, and in almost every market it plays in there is still a lot of upside and prospects for growth.
But, please–do blather on about dividends and how Apple is being unfair to investors and how they will eventually go out of business.
Saturday ~ January 7th, 2012 at 4:48 pm
Aaron
Anyone who uses an iPhone or iPad or MacBook understands why this letter is absurd. Apple’s products destroy their competition in every way, from design, to ease of use, and customer service as well.
My little brother dropped his old iPod touch, got a white screen of death. I took it to the apple store, willing to pay to have it repaired, AND THEY HANDED ME A BRAND NEW ONE. Who does that? A company that wants lifetime customers. And now I tell this story to everyone that asks me about apple. You better believe I’m going to keep using their products. And I believe they don’t give a shit about anything besides innovating and creating the best products and user experiences possible, and we all benefit from that.
Saturday ~ January 7th, 2012 at 11:36 pm
Criminii
me thinks the article refers more to the newer investor buying in at the current price of AAPL. that further appreciation in stock price may become a slower and arduous process. bravo to those that have bought at prices <current price, and stand to gain much if said shares were sold. but the article clearly points to the dilemma of current potential investors. anyways, just saying reading in the context makes for better understanding. that's what SIRI told me.
Sunday ~ January 8th, 2012 at 1:49 am
Weller (@adrianweller)
I could say lots of things in response to this “piece”. Most have been said by other commenters. The one thing I will say though is my first reaction: You sir, are an imbecile.
Sunday ~ January 8th, 2012 at 5:28 am
More dividend rubbish… | Richard Wilkinson
[...] seems to have spent the last couple of days looking for a good argument. This one has driven Gruber to [...]
Sunday ~ January 8th, 2012 at 8:56 pm
Borgmon
Yeah Karl – Nortel – I mean Apple – is the world leader and out on the technological edge. There is no way that Yahoo – I mean Apple can ever fail. Look at the competitive advantage that RIM – I mean Apple has.
Sunday ~ January 8th, 2012 at 11:01 pm
Social Economics and X-Inefficiency « Increasing Marginal Utility
[...] we are talking about the behaviors of monopolists or governments, there is a lot more wriggle room. The behavior of Apple that gets Karl Smith angry is an example. There’s a bunch of rent floating around, and it’s not immediately apparent how people [...]
Monday ~ January 9th, 2012 at 6:55 pm
Rick Perry vs. Romney: Ringtone Edition! « Wonk in a Kilt
[...] Instead he was arguing that when corporations make money, that money goes to actual people. (This does not apply if the company is Apple.) That means corporate profits are good for people. They may not be good [...]
Friday ~ January 13th, 2012 at 5:20 pm
Nathan
Don’t know why everyone is calling Mr. Smith an imbecile. I don’t think his point is flawed, and I’ve had 20 shares of Apple in my portfolio for years now that have done very well for me (well, actually, they haven’t done anything at all for me, since I haven’t sold any of them, which is exactly Karl’s point). I’d own a lot more Apple right now if they paid any dividend at all. That profitable companies should pay out those profits in the form of dividends to the owners/shareholders of those companies seems axiomatic. If Apple (or every company listed on the NYSE, to remove the Apple fanboy rage component from the argument) never paid a dividend ever, then there would be literally no actual value in owning stock. If we’re not buying and selling shares of future earnings and current assets, then what the hell are we buying and selling?
Monday ~ March 19th, 2012 at 10:47 pm
About that Apple Dividend/Buyback | The Dollar Game
[...] of cash lying around earning 1%. I was never cynical enough to fully buy into Karl Smith’s hypothesis that Apple’s management was selfishly hoarding the cash at the expense of shareholders (a [...]