Now, I do think one of the fundamental questions about extended slumps like the one we are in now is why can’t you build your way out. That is, why doesn’t investment in long lived structures soak up idle resources and return the economy to full employment.
And, further I think that this has to do in large part with the fact that structures are attached to the ground and so when the falling price of land offsets falling interest rates it becomes extremely difficult to finance new construction spending. Notably remodeling existing structures does not suffer from this problem and so rebounds nicely even in the midst of a liquidity trap.
All that having been said the proximate cause of the slump is a sharp decline in consumer spending from which we have not recovered. Don Boudreaux, as many others have, points to the rise in Real Personal Consumption Expenditures as evidence that this can’t be true.
And Don is partially right, Real PCE has rebounded.

However, ironically Real PCE does not actually measure consumer spending. This is because to make the metric consistent it has to include implicit spending. Things like the rent that you pay to yourself. Things like the medical bills that Medicare and Medicaid pay on your behalf. Things like the spread between the profits that banks make and the interest that they pay to savers. Things like the deterioration of buildings and machines.
These are things that are not directly under the control of consumers, but go under PCE. If you are trying to build a consistent metric then you need to do it this way. Even bank profits make sense because the idea is that as a saver you are consuming some “bank services” or else you would have done the direct lending yourself.
Those things, however, are not fungible using cash. It doesn’t matter what is happening to the relative price of potatoes you can’t spend Medicare dollars on them. Thus the pool goods purchased with cash moves separately from the pool of goods either purchased on your behalf by the government or consumed implicitly.
We can look at the set of goods purchased with cash or cash equivalents with real retail sales.

Here there hasn’t been full recovery. We are still bellow the 2007 peak and well below trend.
Even more importantly retails sales has fallen well below productivity growth. Thus our ability to create goods and services purchased by consumers is increasingly outstripping the actual goods and services that consumers are buying.
The straight forward explanations for this are either that people are optimally choosing to consume more leisure and fewer goods and services – that is, we are in the midst of a Great Vacation. Or, that something is preventing people from purchasing as many goods and services as our society is capable of producing.
Since, the former strikes us as so counter-intuitive, we fall back on explanations for the latter. This is the heart of demand constrained macro-economic analysis – what I think Don refers to as sophisticated Keynesianism.
As a final note I think Demand Constrained, rather than Demand Driven is the right way to frame this to help folks understand. We don’t want to give the impression that all you need for a prosperous economy is just want stuff bad enough.
No, fundamentally people have to be capable of producing more and better thins. This is a supply side phenomenon. However, at certain times, for reasons we don’t completely understand, people suddenly start buying fewer things than we are capable of producing.
We don’t think their desire for consumption has somehow become completely sated. This implies that there is some price at which they would want to buy more real goods and services. Yet, the market does not find that price.
Why?

19 comments
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Thursday ~ November 17th, 2011 at 10:42 am
jazzbumpa
Excellent post, Karl. Thank you.
The market does not find that price because too many people can’t afford to pay it. Real unemployment is still around 16%, and new job creation is at a far lower wage scale than that of the old jobs that were destroyed. I think this is fairly obvious.
Also, every penny generated by GDP improvements and productivity gains over the last 3+ decades has gone to the top two quintiles, and within them, disproprtionally to those at the top. The skew is greater the higher you go.
Today’s generation of young adults makes less real income than their parents generation did 30 years ago. The American dream literally is dead.
Back to graph 1 – Even if new trend line were more or less parallel to the old trend line (by my eye it has a lower slope), it is running about half a trillion dollars lower. At parallel trend, that gap will never be filled. At lesser slope, the gap widens every day.
This cries out for fiscal policy – which is not forthcoming.
We’re screwed.
JzB
Thursday ~ November 17th, 2011 at 10:58 am
The Daily Climb « georgesblogforum
[...] to 1979, immediately after the end of the Cambodian Civil War [...] Jon-Paul Modeled Behavior FeedPoor Consumer Spending is Indeed the Proximate Cause of Much of the Recession November 17, 2011Now, I do think one of the fundamental questions about extended slumps like the [...]
Thursday ~ November 17th, 2011 at 12:08 pm
Jeff
Karl, you’ve made this point about imputation in PCE a couple of times before. I get it, and I think it’s an important point. My question is, are you the only economist who’s aware of this? Since it appears that even knowledgeable people are sometimes tripped up by this, wouldn’t it be better if economists / the government jettisoned PCE and replaced it with two different measures (SPECF, & SWC”IS”TMTMW)? (Namely, Stuff People Exchange Cash For, & Stuff We Call “Implicit Spending” To Make The Math Work; if you don’t like my acronyms, you can make up your own.)
Thursday ~ November 17th, 2011 at 12:21 pm
rob
Doesn’t MET provide a perfectly valid explanation of why ?
Thursday ~ November 17th, 2011 at 12:59 pm
Marcelo
Karl,
I feel that this phenomenon can be fairly simply answered by the Market Monetarist answer– i.e. that there is declining NGDP due to tight money! The market, when operating at full capacity, should be able to determine what allocation of goods/investment will be, and it is up to the monetary authorities to promote stable growth in nominal incomes (I favor NGDP/capita).
Under this framework I do not think it really matters whether or not PCE has fallen, or there is a decline in building. Aggregate Demand needs to be stimulated by looser money, and the allocation of investment or consumption will happen naturally!
I wanted to know why you would be against simply aggregating all the income in the US and setting some nominal growth rate, and engaging in catch up growth for a few periods. Should it matter (for the sake of getting the US economy out of the current economic slump) whether or not it is driven by investment or consumption, as long as NGDP has fallen?
I am a longtime reader, and very much enjoy your work!
-Marcelo
Thursday ~ November 17th, 2011 at 2:08 pm
Chris Stucchio
This is interesting, but there is another rather concerning fact. During our current recession, although consumer spending (measured by your method) has partially recovered, employment seems minimally correlated with it.
http://research.stlouisfed.org/fredgraph.png?g=3ph
You see a similar graph in specific sectors – comparing retail sales to retail employment, or manufacturing employment to industrial production.
http://research.stlouisfed.org/fredgraph.png?g=3pf
http://research.stlouisfed.org/fredgraph.png?g=3pg
Although poor consumer spending does appear to be correlated with employment at the beginning of the recession, that correlation seems weak today.
This suggests that even if decreasing consumer spending is the cause of the recession, increasing consumer spending may not be the cure.
Thursday ~ November 17th, 2011 at 2:20 pm
steveroth
“at certain times, **for reasons we don’t completely understand**, people suddenly start buying fewer things”
Debt deflation.
Fisher. Minsky. Keen.
Thursday ~ November 17th, 2011 at 3:07 pm
Unfortunate economic jargon | Sedenion
[...] and “personal consumption expenditure” probably do not mean what you think they mean. Share this:TwitterFacebookLike this:LikeBe the first [...]
Thursday ~ November 17th, 2011 at 4:39 pm
Retail Sales and Employment « Modeled Behavior
[...] Stucchio notes in the comments This is interesting, but there is another rather concerning fact. During our current recession, [...]
Thursday ~ November 17th, 2011 at 7:18 pm
jazzbumpa
Marcelo -
I wanted to know why you would be against simply aggregating all the income in the US and setting some nominal growth rate, and engaging in catch up growth for a few periods.
Because none of the income growth – literally None – is going to the bottom 50% of the population, and hasn’t for decades. Aggregating any quantity yields a very poor – and possibly even misleading – metric when the distribution is skewed.
Wealth and income distribution is the big factor here. See the recent CBO report.
JzB
Thursday ~ November 17th, 2011 at 7:45 pm
Bad Tux (@badtux99)
“The market” doesn’t find that price for a different reason, actually — because of *price stickiness*, which I’ve covered on my own blog from time to time. That is, a business will *not* sell goods for less than it cost to produce them. A business which does such a thing is called a *former* business. Instead, a business will accept lower volume in order to remain profitable selling at a higher price than demand would otherwise justify, and because the whole *point* of a business is profit, will lay off all workers not needed to sell that reduced volume of product, which in turn will *further* reduce demand at the price point needed to remain profitable.
In addition, many prices are dominated by already-sunk *capital equipment* costs, not by incremental manpower costs. That capital equipment must be amortized over the production lifespan of the capital equipment, you can’t cut the wages of a machine like you can cut the wages of a worker. If an aggregate crusher lasts ten years, its cost must be amortized over the entire lifespan of the copper mine. If the demand for copper and thus the amount of copper shipped plummets, this has the perverse effect of *increasing* the cost of copper, because that sunk cost must be paid for regardless of how much copper gets shipped. Assuming we already had a competitive free market and thus all copper producers were already running at the least amount of overhead needed to be profitable, what you’ll have is that an *entire industry* may raise its prices due to reduced demand.
So add in price stickiness plus resource price increases, and there you go. This isn’t rocket science. This is Business 101, and, specifically, rule #1 of business: “The purpose of a business is to make a profit.” Duh!
Now, why does the so-called “science” of economics flunk Business 101? Curious penguins are… curious! Although one wonders whether it has anything to do with delusional beliefs in invisible hands, Free Market fairies that sprinkle magic fairy dust to make markets perfectly rational and efficient, and other such creative imaginings that exist only in some alternate universe of pink unicorns and cotton candy trees. Hmm….
- Badtux the Snarky Economics Penguin
Thursday ~ November 17th, 2011 at 7:52 pm
Bad Tux (@badtux99)
One last thing, Jazz. You’re correct about the lesser share of the pie going to the bottom 60% (I’ll use 60% since we usually use quintiles in these particular statistics). But if there did exist a magical Free Market Fairy that made markets perfectly rational and efficient, the net result would be deflation — that is, prices would deflate to match the reduced amount of money in the hands of the majority of consumers. But of course the Free Market Fairy is *fiction*. (S)he doesn’t exist. In fact, her (his?) existence is blatantly contradicted by the First Rule Of Business: Buy low, sell high. If you buy high, sell low, you’re a *former* business. Thus businesses will *not* deflate prices to match the reduced amount of money in the hands of the majority of consumers. This ain’t new, we saw the same exact dynamic play out during the Great Depression, when conservative economists were blasting the New Deal for keeping wages and prices higher than their models predicted would happen in a perfectly frictionless marketplace. Well guess what. There’s no New Deal today, and prices are *still* higher than what models predict would happen in a perfectly frictionless marketplace. Because, duh, perfectly frictionless marketplaces are *fictional*. Duh.
- Badtux the Frictional Penguin
Thursday ~ November 17th, 2011 at 11:11 pm
Doc at the Radar Station
Here’s my favorite chart that seems to best parallel the “feel” of the business cycle the best:
Real Personal Income less Transfer Payments: Percent of Previous Peak
http://www.calculatedriskblog.com/2011/10/recovery-measures.html
Friday ~ November 18th, 2011 at 6:50 am
Steve
People do not have discretionary income to spend. Average wages have been flat for decades. During the housing boom, people were spending on the basis of debt, rather than income. That is now much more difficult.
A big, but unheralded, driver of this is technology. It is causing unemployment and low wages for lots of middle skill jobs while making a few people at the top enormously wealthy. However, those people are so few in number they cannot drive mass market consumption.
I’d really recommend reading this book: “The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future”
(paper, kindle or free pdf at http://www.thelightsinthetunnel.com)
The whole thesis of the book is that advancing technology and automation will create unemployment and drive down wages. That in turn will cause more and more consumers to drop out, and that will lead to a vicious cycle of weak consumption, more unemployment, and businesses that are even more prone to invest in technology rather that workers in order to maintain profitability. Seems to me that exactly what the book predicted is happening:
NYT: Companies Spend on Equipment Not Workers
http://www.nytimes.com/2011/06/10/business/10capital.html
The book also predicts things will get worse. The middle jobs are gone already (see: David Autor). Robots are getting better and will start eating into the low end jobs. AI is getting better and will go after the high end jobs. Economists think this is a joke. Economists are wrong.
Friday ~ November 18th, 2011 at 10:21 am
OGT
Karl- Interesting post, one thing that strikes me as slightly ‘off’ or at least not clear is your opening statement:
“Now, I do think one of the fundamental questions about extended slumps like the one we are in now is why can’t you build your way out. That is, why doesn’t investment in long lived structures soak up idle resources and return the economy to full employment. ”
As you know, however, it is precisely long lived structures and other durable goods that people stop buying during recessions. This is because those are the things they can slow purchases of, compared to food and clothing. So it doesn’t make sense to me that your expectation would be that investment “investment in long lived structures,” would coak up anything since that is very largely the gap that we are seeing in expenditures.
I think your collatoral arguments are interesting, and the wedge between auto recovery and residential construction recovery might be one meaure of that effect. But it’s also an argument to put finance back in macro models and ditch the representative agent and “dynaimcally complete” models.
Saturday ~ November 19th, 2011 at 12:10 am
zrzzz
The money goes where the jobs go. If we can get all those newly-minted Indian workers to spend their consumer dollars in the US, then we’d have no problem.
Sunday ~ November 20th, 2011 at 2:39 pm
jazzbumpa
From OGT:
As you know, however, it is precisely long lived structures and other durable goods that people stop buying during recessions. This is because those are the things they can slow purchases of, compared to food and clothing.
That’s part of why I say this situation cries out for fiscal policy. Government spending can fill this gap. There are all kinds of infrastructure issues that could be addressed in this way. And what better time than when interest rates are at historical lows!
JzB
Tuesday ~ November 22nd, 2011 at 12:28 pm
Jayt
Karl, interesting point, but your second graph shows $175bb of spending on these categories. Out of nearly $10tr in total consumer spending – less than 2%. I’m not sure why you wouldn’t include spending on services (which are 70% of overall consumption and growing). Some of the services spending is ‘noncash’ like you mentioned, but a lot of it isn’t…
Monday ~ January 23rd, 2012 at 3:33 am
Thursday, Nov. 17th, 2011 | The Daily Climb-Daily Posting Of Relevant Content
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