CBS’s Sunday Morning did a piece on TV campaign ads this morning. Apparently a total of $3 billion will be spent on these types of ads alone. A propos this large number Bob Schieffer asked “are we getting our money’s worth?”. I imagine there are a lot of people asking the same question these days, but who is the “we” in that question? I certainly didn’t give any money to any campaigns, so I’m not to blame for the auditory and visual pollution. But it does make me wonder about people who have donated to parties, campaigns, and PACs this election season: when they see these stupid, annoying, and non-stop campaign ads on TV, do they feel they’ve gotten their money’s worth?
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Sunday ~ October 31st, 2010 at 7:07 pm
Chris
Well if their preferred candidate/issue wins…I bet they do.
I also have heard them say that they were able to force the opposition to spend money in a suboptimal way.
So odds are…they are happy
Monday ~ November 1st, 2010 at 12:56 am
teageegeepea
Some wag said about marketing “Half the money is wasted. But we don’t know which half”.
Monday ~ November 1st, 2010 at 10:46 am
Corey Mutter
In fact, I’d go farther than Chris… if someone wants their preferred candidate to win, then they should want said candidate to blanket the airwaves with annoying, negative ads that assume the voting public has the intelligence of a rock.
Because it, unfortunately, works, and well.