I wanted to get something out quick about the USDA’s soda report and its implication that a modest soda tax could cause children to loose 4.5 lbs.

I assumed that the 4.5 number came from an equilibrium METs analysis. Basically to do that you note that living one’s life requires burning some number of calories per pound of body weight. The units we use are Metabolic Equivalent Tasks (METs).
Then the embarrassingly simply model says that if we reduce calories by X we will get weight loss. However, as the body looses weight it will burn fewer calories in daily activities. Thus calories-out will be reduced. This rate is determined by your METs assumption.
At some point calories-in and calories-out will re-equilibrate and we think of that as net equilibrium weight reduction. Now setting aside all of the endogeneity / partial equilibrium problems with this simplistic analysis, the USDA report doesn’t even go that far.
No what it does reads to me as unthinkable. They multiply 43 calories per day times 365 days a year and divide by 3500 calories per pound of fat to suggest that children will loose 4.48 ~ 4.5lbs of fat per year!
Per year my friends. Per year!
I often sense from the comments that the extremity of these types of claims fails to sink in. Lets just do a little abstraction.
So, child is loosing 4.5lbs per year. Mind you child’s weight is nowhere in this analysis even implicitly. 4.5lbs a year – that sounds pretty good. Indeed at that rate an eight year old formerly soda guzzling kid could loose 45lbs of fat by her 18th birthday.
But wait a second. What if our child only has 15 lbs of excess body fat. What then. Does she become gymnast level ripped, incapable of menstruating?
Does she fail to grow? We know that mass balance is a fundamental law of nature not a social convention. The laws of physics don’t know if she’s “too thin.” If the calories don’t come from fat, of which she only has 15 lbs, they have to come from somewhere. Perhaps, her growth is permanently stunted? Perhaps, her brain development is impaired? Perhaps she suffers all of the maladies associated with underweight childhood development?
All of these thing are possible from persistent caloric restriction but they seem a bit strong as a result of a soda tax?
“Well that’s taking it to extremes.” you say. This analysis doesn’t work at the extremes. Its just about averages and point estimates.
Here is the important point, however: this analysis makes no distinction between moderate and extreme extrapolation. There is no “distance from baseline” component.
The fact that you know this analysis doesn’t work in extremes means that at minimum the model is imprecisely constructed with relation to scale. Further, I would add, there is simply no reason to assume that the model works over “reasonable” scales but simply fails over extreme ones.
The model can, I would argue does, begin to breakdown as soon as the first gram of fat is lost.
This is a large part of why weight loss science looks and acts like voodoo.
Someone takes a really complex equilibrium system. They indentify a property or set of properties. Re-inserting that property into the entire system is mathematically intractable and indeed, we don’t completely understand the system anyway.
So the analyst linearizes the assumption. If all else is held equal they say. Yet, the scale over which the human metabolism will match a linear approximation is tiny. The body immediately acts to undue whatever effect you tried to create.
So maybe, maybe if you are lucky and you hit the body with the equivalent of sledge hammer’s worth of adjustment you can temporarily squeeze out five, ten maybe even 20 lbs of pure adipose tissue. However, the metabolism soon adjusts and acts to overcome even that enormous effort.
This is the core of the problem we face. Any effort to address this problem that does not recognize this difficulty is doomed to failure.
I cannot beat this drum enough, because people continue to try these types of methods, continue to fail and continue to be shocked at that failure. And, even if that type of hamster wheel insanity was ok as a private choice, if definitely shouldn’t form the basis of public policy.
Let me say will all the force I can: We must not pick winners and losers based on analysis that fails to recognize key elements of the public problem.
It is deeply, deeply irresponsible to do so.
Note: A previous version of this post attributed the report to the FDA when in fact it was from the USDA

11 comments
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Thursday ~ July 8th, 2010 at 3:08 pm
John A
While I tend to go with Occam’s Razor, some things are simply not – well – simple.
Simple measure, you can lose that 4.5 lbs. a lot more quickly and even permanently by eschewing the actual major component of sweet[ened] drinks, dihydrogen monoxide. In less than a week of not taking in this chemical you will start losing weight, and not gain it back.
Thursday ~ July 8th, 2010 at 5:01 pm
Rebecca Burlingame
Apparently these goofballs never considered the careful consumer who goes to the store and buys pop only whenever it is on sale.
Part of what has already bothered me about this soda tax is the fact that U.S. consumers are already taxed through subsidies for commodities such as sugar, long before they ever appear in drinks (or whatever). If I recall, we pay more for sugar than any other country.
Friday ~ April 29th, 2011 at 10:34 am
Andrew
They don’t use sugar in most sodas. its all refined variations of corn syrup which is made right here in the U.S.. Therefore no import taxes are applied. Also there is very little transportation cost of this artificial sweetener, meaning soft drink companies can buy it in large amounts, for very little.
Friday ~ July 9th, 2010 at 2:33 pm
Apex
I saw this same survey over a month ago (not sure if it was the same group). And I remember thinking the exact same things you are pointing out.
5 lbs per year? PER YEAR? Really? Are they that bad at math? 200 lb 20 year old = 0 lbs at age 60? How did the caveman survive before we had soda to keep us from wasting away.
And secondly is their understanding of human behavior and metabolic processes really so infantile as to think that the system doesn’t react by both attempting to increase caloric intake (hunger, desire, etc) to offset the reduction or to preserve fuel in other means and do they not think that human behavior is such that when one source of calories becomes less economically viable that they won’t replace it or most of it with something else?
Friday ~ April 29th, 2011 at 10:42 am
Andrew
5 pounds in the first year after lowering soda intake, gosh you’re dumb. if you look at the statistics literally a scroll up this same page it shows the lowered soda intake. They are predicting americans will cut back 1/3 (consume 2/3 previous amount) if the proposed tax takes effect. Thus meaning you could theoretically only do it for three years in a row because then you’d have 0 pop intake. You cant drink negative pop? Dumbass. And that 200 lb. man you were talking about would be 185 when he’s 23 and be pop free. The only way to lose more what would be to diet (watch food intake), or exercise.
Friday ~ July 9th, 2010 at 3:30 pm
amy
“taxed through subsidies”? That makes no sense. Actually we have high sugar prices because of trade barriers, not subsidies. Soda tends to use corn syrup and not sugar for this reason.
Friday ~ July 9th, 2010 at 10:02 pm
teageegeepea
You’ve done real yeoman’s work on this. Somebody should direct your criticisms to the FDA.
Sunday ~ July 11th, 2010 at 3:05 am
Links for 2010-07-09 | Traders & Markets
[...] Karl Smith is not impressed by the USDA’s claims about the effects of a soda tax on childhood obesity. [...]
Monday ~ July 12th, 2010 at 10:19 am
Over-estimating the weight-loss benefits of soda taxes (again) | Canadian Agri Food
[...] not the first person to find fault with the paper. Karl Smith attacks it claiming that a linear model is not a good approximation for this type of analysis [...]
Tuesday ~ July 13th, 2010 at 11:25 am
Eat Skinny Boy Eat « Modeled Behavior
[...] of course its just calories-in minus calories-out. No equilibrium modeling [...]
Wednesday ~ May 4th, 2011 at 10:24 am
smithy
Ha! If you bother to analyze any report on obesity coming from the USDA or CDC you will find these sorts of ridiculous errors and distortions. One explanation is that the people making the reports are not good scientists and don’t understand the underlying research methods, which I have found to be true. But the other problem is that they are very ideological and get paid from government grants for making propaganda. My favorite issue with obesity is actually the war on “over-weight.” People who are over-weight have a lower rate of death from all causes than people who are thinner, but in the “healthy” weight category. Thusly the CDC has had pressure to alter the categories of healthy weight to reflect actual evidence based medicine. They have refused giving the explanation that over-weight is unhealthy because it is a risk factor for obesity, although it could also be said that being thin is a risk for being under-weight, which carries an almost equal risk of death. I personally think this is very problematic because models, even in public health advertising are usually under-weight, reinforcing a screwed up, glamorized image of “healthy.” Just a rant.